Partners

Canyon develops world-class bikes, driven by German engineering and a passion for creating the ultimate cycling experience. From design and innovation to the finished product, every detail is crafted to provide cyclists with maximum performance and enjoyment on the road. It’s no coincidence that Canyon’s bikes claim victories in Grand Tours, World Championships, and international product tests.

As an industry pioneer, Canyon sells directly to cyclists without intermediaries, ensuring the highest quality at the best price. Since 2023, Canyon has been a proud sponsor of Vätternrundan, equipping both recreational riders and elite athletes with the right gear to perform at their best and fully enjoy the event.

At Nordic Bike Expo, Canyon will be on-site to showcase the latest road and off-road bikes. Mountain bikers also have the chance to push their limits in the Canyon Power Climb – first to the top wins exclusive Canyon gear!

Carlsberg has a long tradition of partnering with both Swedish and international sports. With its Danish heritage, cycling is a natural part of the brand’s identity, and since 2020, Carlsberg has been a proud sponsor of Vätternrundan.

This partnership is more relevant than ever, as more and more Swedes choose alcohol-free options as part of a healthy lifestyle. During Vätternrundan 2025, the Carlsberg Team lines up at the start and takes on the challenge alongside cyclists from all over the world – with the goal of crossing the finish line and receiving the ultimate finisher’s medal: a cold and refreshing Carlsberg Alcohol Free, Sweden’s most popular alcohol-free beer.

Craft lives and breathes sport – training and testing products is a natural part of their work. Nearly every day, a group of employees heads out for a run or ski session to test and gather feedback on the latest product samples.

As one of Vätternrundan’s longest-standing partners since 2010, Craft has a strong and long-standing connection to the event and the cycling community in Sweden. In recent years, Craft has designed and developed Vätternrundan’s official cycling apparel collection and merchandise. With a passion for both function and fashion, Craft creates clothing that suits everyone – from beginners to elite athletes – always offering great value.

At Nordic Bike Expo, Craft is present with a 100 sqm store filled with stylish cycling apparel. Craft also brings energy to the course with music at the finish lines of the shorter races and in Askersund for participants in the Vätternrundan 315 km.

Enervit is produced by the Italian company ENERVIT S.p.A., founded in 1953 by the Sorbrini family. Initially, the company focused on liquid nutrition for severely ill patients and began researching sports nutrition in 1972. In 1978, Enervit launched its first line of energy supplements specifically designed for athletes.

Enervit is Vätternrundan’s oldest partner and was introduced to the Swedish market through Vätternrundan in 2003. Today, Enervit is a leader in energy and sports nutrition, providing energy drinks to all participants at the feed stations, offering pre-purchase packages, and spreading energy through social channels and events. During Vätternrundan, Enervit is on-site to offer nutritional advice and support participants throughout the race.

FC Gruppen is the Official Food Provider at Vätternrundan 2025. Whether crossing the finish line or taking a well-deserved break, FC Gruppen is behind the culinary experiences during Cycling Week 2025. As one of Sweden’s leading catering and event companies, they provide food and service throughout the event. 📍 Finish Line Catering – A warm surprise awaits every participant after the race. 📍 Jönköping Depot (VR 315 km) – The classic meal with meatballs, homemade mashed potatoes, cream sauce, pickled cucumber, and lingonberries provides new energy. 📍 Visitor Catering in Stadsparken, Motala – A delicious stop for everyone, from families with children to solo cyclists. With a focus on local ingredients from the areas around Lake Vättern, FC Gruppen enhances the dining experience, making each meal a part of the cycling adventure. Taste the Vätternrundan 2025 experience! 🍽️🚴

Folksam is the insurance company of sports and a proud partner of Vätternrundan since 2003. As one of Sweden’s leading insurance companies, they share the risk and reward, and care about what their customers care about. You own Folksam.

Together with Vätternrundan, Folksam has conducted research to improve traffic safety and create a safer environment for participants during the event. This research led to a re-routing of the course, making it 1.5 kilometers longer but safer.

Folksam also offers a sports event insurance, allowing you to get your entry fee refunded if you need to cancel your participation due to illness. Additionally, you can safely park your bike in Folksams bike parking area at the event, ensuring your bike is secure throughout the day.

Every day, a child is diagnosed with cancer in Sweden, and despite progress, childhood cancer remains one of the leading causes of death among children. For those who survive, many face long-term complications.

Since its inception over forty years ago, the Swedish Childhood Cancer Fund (Barncancerfonden) has been dedicated to fighting childhood cancer, contributing more than 3.5 billion SEK to research. This research leads to gentler treatments and support for affected families.

Together with Vätternrundan and its partners, the Swedish Childhood Cancer Fund has worked since 2008 to improve accessibility and make the event more inclusive for everyone. Through the Ride of Hope initiative, between 250,000 and 350,000 SEK is raised annually for the Swedish Childhood Cancer Fund.

You can contribute by participating in Ride of Hope as a leader or participant, rounding up your registration fee, or using the donation button during registration. You can also recommend others to join this important initiative. Together, we can fight childhood cancer – because children and cancer don’t belong together.

Learn more about the Swedish Childhood Cancer Fund’s work at www.barncancerfonden.se

Guided Heroes started as coaching for endurance athletes and their coaches, but over time has expanded its offerings to help amateurs at all levels. Through collaborations with En Svensk Klassiker and Arbetsplatsklassikern, where Vätternrundan is a proud co-owner, they inspire Swedish companies to focus on health and well-being.

As a partner of Vätternrundan, Guided Heroes supports the official training program and offers tailored cycling plans for both beginners and athletes. Cycling is a gentle form of exercise that everyone in the workplace can participate in and lead an active life. Ahead of Cykelveckan, Guided Heroes and Vätternrundan are launching a new initiative to make participation easier and enable more people to join the races.

To create an even safer experience, HLR Konsulten, proud official supplier since 2025, is securing Vätternrundan. With 66 defibrillators placed along the course and training for staff and volunteers, they ensure that more people can act in an emergency. In collaboration with researcher and cardiologist Matilda Frisk Torell, they are further developing a self-assessment tool that helps participants reflect on their health and identify potential risk factors before taking on the challenge. Through knowledge, the right equipment, and strong commitment, HLR Konsulten makes Vätternrundan safer—for everyone cycling, cheering, and taking part in the event. Together, we create a safer and more heart-secure experience.

Holms Attachments was founded in 1927 in Motala as Holms Industri to manufacture and sell products within the iron industry. Initially, Holms produced horseshoes and spades, but as horses were replaced by cars and trucks, Holms had to adapt its business model. In the 1940s and 1950s, the company began manufacturing plows and street sweepers, and today, Holms is a market-leading brand for sweepers and street cleaning machines.

Today, Holms Attachments manufactures and sells sweepers, snowplows, and street cleaning machines worldwide. Their products are used for snow removal, street sweeping, and ice control, and are compatible with tractors, wheel loaders, trucks, and excavators. With their brand promise “Safer Roads,” Holms ensures safer road conditions for all, which makes their partnership with Vätternrundan a natural fit. Holms takes pride in contributing to cyclists’ experiences by sweeping selected parts of the course during Cykelveckan, helping to create a safer and more enjoyable experience for all participants. It’s also especially exciting for Holms to collaborate with another Motala-based company that, like them, highlights Motala on the global stage.

Lindvalls Kaffe is a family-owned company with a long passion for coffee, striving to deliver the best Swedish coffee – from whole beans to award-winning brewed coffee. Coffee is one of the most popular products both during the events and as part of the training culture for cyclists. A coffee break is often a milestone on a cycling journey, and during Cykelveckan, Lindvalls Kaffe is served at all depots, allowing participants and visitors to enjoy a warming cup, especially in cooler weather or during the legendary Swedish sunrise along the shores of Lake Vättern.

Lindvalls Kaffe has been a proud sponsor since 2024, ensuring we get our much-needed coffee during the events, despite the challenges coffee growers and producers face. Coffee can also be purchased year-round at delitea.se.

During Nordic Bike Expo, Lindvalls Kaffe invites everyone to their Coffee Pavilion, where both participants and visitors can enjoy coffee on-site or take some home.

Want to participate in one of Vätternrundan’s recreational races but don’t have the perfect bike? Or maybe you want to try a road bike but can’t bring your own? With ListNRide, it’s easy! On their online platform, you can quickly choose from various bike categories – City bike, MTB, Gravel, or Road bike – book your bike, and pick it up at Nordic Bike Expo, well in time for your start during Cykelveckan. That way, you can focus on enjoying the race without worrying about your bike!

Medevi offers organic skincare, sports, and liniment products developed with great care for both skin function and the environment, with an effect that makes a difference. One of cyclists’ favorites is Medevi Chamois Cream – RumpRäddaren, which is an official Vätternrundan product. This is a must-have for anyone who wants to complete the entire race and a way to take care of oneself and one’s well-being. There’s no need to suffer from chafing when it can be prevented.

Medevi is also known for its modern organic products with roots in over 300 years of health and wellness tradition. The products are manufactured at Medevi Brunn, the oldest health resort in the Nordic region, founded in 1678. To ensure cyclists have the best possible conditions before the race, the products are both organic and effective.

Medevi is present at Nordic Bike Expo during Cykelveckan, offering both advice and sales of its products, so participants can give their bodies the best possible conditions before the race.

Mekonomen is part of Mekonomen Company, Sweden’s leading player in vehicle service and aftermarket solutions. Mekonomen makes car ownership easier by offering a wide and carefully selected range of affordable and innovative products and services – everything you need to smoothly get to and from your everyday adventures. Whether it’s training, racing, or spontaneous trips, Mekonomen provides both car service and repairs, as well as a selection of top brands for your journeys.

During Nordic Bike Expo, held in connection with Vätternrundan, Mekonomen will be on-site with its own store, offering everything you need for your adventures – from practical accessories to smart transport solutions. Don’t miss their official Vätternrundan product, carefully selected and tested for participants and visitors alike.

Sustainable development and public health are key priorities for NTM, both through its journalism and community engagement. Since 2024, NTM has been a proud partner of Vätternrundan and an official race sponsor of MiniVättern, Skoj med Hoj, and Vätternrundan’s beloved mascot, Vättis. Through advertising and media coverage, NTM helps more people discover the races and inspires families to lead an active lifestyle.

During Cycling Week, NTM spreads energy and encouragement to the youngest participants, ensuring all children have the best conditions with safety tips for both race and everyday cycling. In the children’s area, visitors can capture a memory with a photo of Vättis at the designated photo wall. During VR 315 km, NTM is present in Hjo, cheering on cyclists and encouraging them to capture and share their milestone moment.

As one of Sweden’s largest local media companies, NTM provides extensive coverage and live broadcasts from the world’s biggest recreational cycling event. Additionally, subscribers gain access to exclusive offers and lifestyle inspiration through the Mera Club.

Shimano is the world’s leading producer of bicycle components and accessories and a proud official service partner To Vätternrundan. Participants can service their bikes before or during the event with this industry-leading company, ensuring everything runs smoothly for the ride.

At Nordic Bike Expo, during Vätternrundan, Shimano provides both service and sales of its official products – a helmet and a tire specifically selected to meet the needs of Vätternrundan participants.

During MiniVättern, in collaboration with Lazer, Shimano helps parents ensure their children’s helmets fit securely. Shimano trains mechanics worldwide, and at Vätternrundan, depot mechanics also receive specialized training and are equipped with spare parts. This ensures that participants can get assistance if anything goes wrong during the ride.

As part of the world’s largest recreational cycling event, Shimano ensures that every participant receives top-class service and support to focus on their ride and achieve their goals.

As the official accommodation partner and supplier for Vätternrundan, Svecia Travels helps participants and visitors find the perfect place to stay during Cycling Week. They offer campsites, group accommodations, houses, apartments, rooms, and cabins in and around Motala—ensuring a smooth and comfortable experience. Throughout the week, their office near the start and finish area is open to assist you with accommodation inquiries and provide tips on things to explore in the region.

Want to return and experience the stunning landscapes of Östergötland and Lake Vättern? Svecia Travels offers Vätternrundan’s official cycling packages, perfect for those who want to revisit and explore the area on two wheels. They also organize guided tours, including the exclusive Vätternrundan Behind the Scenes, giving you a unique look behind the world’s largest recreational cycling event.

With over 12 years of experience assisting cyclists and visitors, Svecia Travels ensures you make the most of your stay during Vätternrundan!

Wahoo Fitness is the official supplier of indoor cycling and bike computers for Vätternrundan and an important part of the indoor season and Beginner’s Ride Club. With innovative products, Wahoo makes it easier for cyclists to train smarter, perform better, and get the most out of their cycling – no matter the level.

Ahead of the event, Wahoo’s smart trainers and bike computers help participants prepare effectively, regardless of weather conditions. During the event, they are present at their showroom at Nordic Bike Expo, where visitors can test products, receive expert tips, and find the right equipment. After crossing the finish line, Wahoo continues to support cyclists with advanced training tools to analyze and improve future performance.

With an award-winning product portfolio – including KICKR smart trainers, ELEMNT bike computers, TICKR heart rate monitors, and Speedplay pedals – Wahoo ensures that every cyclist has the best possible experience, both on and off the roads.

Woom is an international company specializing in bikes for children and youth, and they are proud to be the official bike supplier for Vättis, the mascot of Vätternrundan. The company was founded in 2013 in Vienna by two cycling-loving fathers who wanted to create the perfect bike for their children. Woom bikes are lightweight, durable, and child-friendly, making them perfect for kids who want to learn to ride in an easy and safe way.

Since 2024, Woom has been the official supplier of children’s bikes for Vätternrundan and is present at the event, offering visitors, families, and their children a unique opportunity to try out their award-winning bikes. During Vätternrundan, kids can borrow Woom bikes from the Fritidsbanken in the children’s area, to participate in MiniVättern or ride the skills track.

Woom also hosts fun competitions with great prizes, encouraging kids and young people to be active and discover the joy of cycling.