> Partners


The race reaches a large number of health conscious individuals who are prepared to invest in an experience and a lifestyle that costs money, time, sweat, tears and laughter.

The community about the experience shared by the organizers, participants and of our partners. Here we tell you who they are:

The main target of Bianchi is the brand global leadership in the cycling sector, with the immediate draw to the most authentic made in Italy tradition, through suitable production, developing products with advanced technological content, focused commercial strategies, effective communication that increase its legendary and global brand visibility.

If you start to think about the brand Crescent you will soon see the bikes everywhere. New and old. And that isn’t a coincidence. Crescent is a quality bike, made for swedish conditions. Our bikes has been through weather that isn’t a joke. They have been raced on in world championshops and Vätternrundan, to the best bathing areas in the coutry side.

ŠKODA is a driving force behind the development of environmentally friendly alternatives. Environmental focus is a natural ingredient in the manufacture of our cars and anything that ŠKODA constantly working to develop further. ŠKODA uses resources and energy in the production of cars in the most effective manner possible to reduce the burden on the environment. Skoda’s model program is designed to give the lowest possible environmental impact through low fuel consumption and CO2 emissions.

Stadium is Sweden’s largest sports and sports fashion chain. With the Stadium, Stadium Outlet and Sneakers Point concepts, the company has approximately 180 stores in Sweden, Finland and Germany. The Group also includes Stadium Sports Camp (svb), which is Sweden’s largest sports camp and annually activates about 8,000 participants. The Group has nearly 4,000 employees and is owned by the Eklöf family. Sales in 2017/2018 were almost SEK 6 billion. With a vision of activating the world, Stadium wants to inspire an active life for everyone.

Since the start in 1971 En Svensk Klassiker has so far distributed about 80,000 diplomas to those who conquered the Swedish Classic, Ladies Classic or Half Classic circuits. The interest in the various classic races is large and constantly increasing. In round numbers about 150,000 people per year is involved in the various organizers classic race. Approximately 9000 people carry out one or more of the classics every year.

Carlsberg Alcohol Free, the best after bike beer in the world? Probably.

We live our sports and to train and test our products is a part of our job. Nearly every day a group of our employees run out on a run in our latest samples. When the conditions allow it we often strap on the skis. It is hard work, sure, but somebody has to do it!

Enervit is produced by the Italian company Enervit SpA. The company was founded in 1953 by the family Sorbrini and back then the orientation was primarily in the healthcare sector where it developed drinkable food for critically ill patients. In 1972 the company began researching the sports industry with a view to developing nutritious and energizing nutrition for sports people and active people. In 1978 the launched the first series of energy supplements developed especially for sports people under the product name Enervit.

Folksam was created by sharing the risk and profit and we are still working in the same way. Today we are one of the leading insurance companies. We care about what our customers care about. You own Folksam.

The Swedish Heart-Lung Foundation partners with Vätternrundan. This includes providing Vätternrundan with 50 defibrillators along the race path and before the race we offer all participants a self-test to do their own health evaluation. The Swedish Heart-Lung Foundation is the largest independent financier of cardiovascular research in Sweden. Support our vision of a world free of heart-lung disease and learn more at Thank you!

Food is a natural part of a healty lifestyle. As a part of ICA’s work for health benefits and the collabortation with “A Swedish Classic” in ICA-klassikern we widen our commitment by sponsoring Vätternrundan as a ride host for Tjejvättern.

Idfyed, your digital you.

Idfyed is an identity service that enables easy and safe identification, always protecting user integrity. Your id is in an app on your smartphone. The app contains everything that makes you unique and can be used everywhere, both digital and physical. Vätternrundan protects your privacy and uses Idfyed to make it easy and safe for you to login to My Pages without password.

Medevi Sport – Medevi ProSalus

For maximum performance – organic skincare. Swedish organic skincare-, sports- and liniment products that make a difference. Developed with the utmost care for both the function of the skin and our environment. Modern organic skincare combined with the tradition of over 300 years of providing good health and wellbeing. Produced in Medevi Brunn, the oldest healthspa in the Nordic countries, founded 1678.

Mix Megapol is a commercial network of radio stations that play a mix of 1980s, 1990s and 2000s music (“More Music – better mix”). Today Mix Megapol broadcasts in 36 concession areas in Sweden and Åland and reaches 91% of the population.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group.

Zwift is the fitness company born from gaming.

We’re the at home training game connecting cyclists and runners around the world. If you’re a cyclist, with your bike on a trainer, Zwift connects through your computer, iPhone, ipad or Apple TV to a virtual world where you can ride, train, or race with others in real time.
If you’re a runner, with a footpod and treadmill, Zwift connects through your iPad, computer or Apple TV to a virtual world where you can run, train, or race with others in real time. Give Zwift a try!

Our partners

Vätternrundan would never be what it is today if it wasn't for our fantastic partners who share our passion for the sport of cycling.