> Partners


The race reaches a large number of health conscious individuals who are prepared to invest in an experience and a lifestyle that costs money, time, sweat, tears and laughter.

The community about the experience shared by the organizers, participants and of our partners. Here we tell you who they are:

ŠKODA is a driving force behind the development of environmentally friendly alternatives. Environmental focus is a natural ingredient in the manufacture of our cars and anything that ŠKODA constantly working to develop further. ŠKODA uses resources and energy in the production of cars in the most effective manner possible to reduce the burden on the environment. Skoda’s model program is designed to give the lowest possible environmental impact through low fuel consumption and CO2 emissions.

Stadium is Sweden’s largest sports and sports fashion chain. With the Stadium and Stadium Outlet concepts, the company has approximately 190 stores in Sweden, Finland and Norway. The group also includes Stadium Sports Camp, which since the start in 1995 has activated more than 100 000 kids and donated over SEK 65 million to sports associations. The group has nearly 3,500 employees and is owned by the Eklöf family. Sales in 2020/2021 were almost SEK 7 billion. With a vision of activating the world, Stadium wants to inspire to an active life for everyone.

Carlsberg Alcohol Free, the best after bike beer in the world? Probably.

We live our sports and to train and test our products is a part of our job. Nearly every day a group of our employees run out on a run in our latest samples. When the conditions allow it we often strap on the skis. It is hard work, sure, but somebody has to do it!

Enervit is produced by the Italian company Enervit SpA. The company was founded in 1953 by the family Sorbrini and back then the orientation was primarily in the healthcare sector where it developed drinkable food for critically ill patients. In 1972 the company began researching the sports industry with a view to developing nutritious and energizing nutrition for sports people and active people. In 1978 the launched the first series of energy supplements developed especially for sports people under the product name Enervit.

Fagerhult creates premium lighting solutions that enhance human well-being in professional and public environments. With sustainability and connectivity at heart, we focus on office, education, healthcare, retail and outdoor applications. We work closely with customers and partners in the European market and provide lighting solutions globally – with tailor-made solutions for our customers.

Fagerhult is part of the Fagerhult Group, one of Europe’s leading lighting companies, with 12 different brands and 4,200 employees in 28 countries around the world.

Flowlife is an innovative, market leading brand that creates the massage products of tomorrow.

Folksam was created by sharing the risk and profit and we are still working in the same way. Today we are one of the leading insurance companies. We care about what our customers care about. You own Folksam.

Guided Heroes is a Swedish-born coaching company for endurance coaches and their athletes. Combining knowledge of respected coaches with smooth technology and close interaction, Guided Heroes coaching is customized with personal coaches for every cyclist, triathlete or cross-country skier, from beginner to elite. Depending on how much help you want, monthly subscriptions are available in three different levels.

The Swedish Heart-Lung Foundation partners with Vätternrundan. This includes providing Vätternrundan with 60 defibrillators along the race path and before the race we offer all participants a self-test to do their own health evaluation. The Swedish Heart-Lung Foundation is the largest independent financier of cardiovascular research in Sweden. Support our vision of a world free of heart-lung disease and learn more at Thank you!

Food is a natural part of a healty lifestyle. As a part of ICA’s work for health benefits and the collabortation with “A Swedish Classic” in ICA-klassikern we widen our commitment by sponsoring Vätternrundan as a ride host for Tjejvättern.

You don’t always have the perfect bike to fit your needs – whether you are travelling, in a foreign city or at home. Designed as an “Airbnb for bicycles”, ListNRide offers a high quality and individual alternative to the conventional bike sharing model.

ListNRide is the online bike sharing platform where you can list and rent high-quality bicycles all across Europe. ListNRide offers private individuals, the local bicycle shop and professional rental fleets the opportunity to offer their bikes online through an easy-to-use and powerful platform.

Medevi Sport – Medevi ProSalus

For maximum performance – organic skincare. Swedish organic skincare-, sports- and liniment products that make a difference. Developed with the utmost care for both the function of the skin and our environment. Modern organic skincare combined with the tradition of over 300 years of providing good health and wellbeing. Produced in Medevi Brunn, the oldest healthspa in the Nordic countries, founded 1678.

Mix Megapol is a commercial network of radio stations that play a mix of 1980s, 1990s and 2000s music (“More Music – better mix”). Today Mix Megapol broadcasts in 36 concession areas in Sweden and Åland and reaches 91% of the population.

Shimano is the leading manufacturer of bicycle parts and bicycle accessories in the world.

Svecia Travels is a booking- and touroperator, we will help you to book your accomodation for the bike races. We book camping places, group accomodation, houses, apartments, rooms in privat houses and cottages in Motala and the surrounding area. We have helped many cyclists to find suitable accommodation during our 12 years! We can also suggest things to see and do in our region. Our office is located in the middle of Motala, close to the start area of the races. We are open throughout the Bike week.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group.

Located in Atlanta, United States, Wahoo Fitness has created a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of bike computers and sport watches, the TICKR family of heart rate monitors, as well as Speedplay dual-sided pedals and Wahoo SUF structured training software to help you become the most complete cyclist.

Zwift is the fitness company born from gaming.

We’re the at home training game connecting cyclists and runners around the world. If you’re a cyclist, with your bike on a trainer, Zwift connects through your computer, iPhone, ipad or Apple TV to a virtual world where you can ride, train, or race with others in real time.
If you’re a runner, with a footpod and treadmill, Zwift connects through your iPad, computer or Apple TV to a virtual world where you can run, train, or race with others in real time. Give Zwift a try!

Our partners

Vätternrundan would never be what it is today if it wasn't for our fantastic partners who share our passion for the sport of cycling.