> Partners


The race reaches a large number of health conscious individuals who are prepared to invest in an experience and a lifestyle that costs money, time, sweat, tears and laughter.

The community about the experience shared by the organizers, participants and of our partners. Here we tell you who they are:

Stadium is Sweden’s largest sports and sports fashion chain. With the Stadium and Stadium Outlet concepts, the company has approximately 190 stores in Sweden, Finland and Norway. The group also includes Stadium Sports Camp, which since the start in 1995 has activated more than 100 000 kids and donated over SEK 65 million to sports associations. The group has nearly 3,500 employees and is owned by the Eklöf family. Sales in 2020/2021 were almost SEK 7 billion. With a vision of activating the world, Stadium wants to inspire to an active life for everyone.

At Canyon, we have set ourselves the goal of building the best bicycles in the world, every day. Designed and developed in Germany, we are obsessed with creating the best possible bikes. That’s why all of our design and development work takes place at our headquarters in Koblenz, Germany. The results speak for themselves, with numerous victories in Grand Tours, multiple world championship titles, and countless test wins in the international press. We sell exclusively directly to you—no retailers, no intermediaries. As a pioneer in the cycling industry, we have been doing this since day one. The result? The best bikes at the best price. Directly to you.

Carlsberg has a long history of collaborating with both Swedish and international sports. With our Danish origins, cycling is close at hand and we continue to be a proud partner of Vätternrundan. The collaboration is more relevant than ever as more and more Swedes choose alcohol-free as part of a healthy lifestyle. What could be better than enjoying cold and refreshing Carlsberg Alcohol Free, Sweden’s largest alcohol-free beer, after finishing the race?

We live our sports and to train and test our products is a part of our job. Nearly every day a group of our employees run out on a run in our latest samples. When the conditions allow it we often strap on the skis. It is hard work, sure, but somebody has to do it!

When you quickly need a solution in the garage or for the bike, there is a high probability that a product from CRC will fix it. 5-56, Bike Oil, Brakleen – our list of products is long. As a global company and a leader in the Scandinavian market, CRC strives to create high-quality and durable products that are safe for the people who use them. With industry-leading technology, we work actively to reduce our environmental impact, both during the manufacture of our products and during their life cycle. For example, our bottles are made from recycled metal and we only use recycled CO2 as propellant gas.

Enervit is produced by the Italian company Enervit SpA. The company was founded in 1953 by the family Sorbrini and back then the orientation was primarily in the healthcare sector where it developed drinkable food for critically ill patients. In 1972 the company began researching the sports industry with a view to developing nutritious and energizing nutrition for sports people and active people. In 1978 the launched the first series of energy supplements developed especially for sports people under the product name Enervit.

Folksam was created by sharing the risk and profit and we are still working in the same way. Today we are one of the leading insurance companies. We care about what our customers care about. You own Folksam.

Every day a child gets cancer in Sweden. Despite major research advances, childhood cancer is one of the most common causes of death in children, and infront of certain diagnoses, the children still have no chance. Among the children who survive, approximately 70 percent suffer late complications, either from the treatment or the disease itself.

Since its inception more than forty years ago, the Children’s Cancer Foundation has had a clear task – to fight childhood cancer, with the goal that every affected child should survive and live a good life. As the single largest financier of childhood cancer research in Sweden, the Children’s Cancer Foundation has contributed over SEK 3.5 billion to various research projects. It is possible to contribute with private donors, companies and organisations. The Children’s Cancer Foundation funds research into more effective and gentler treatments that are meaner to cancer but kinder to children, as well as offering support for affected families and childhood cancer survivors.
Join us and contribute to the fight against childhood cancer. Because children and cancer don’t go together.
Read more about the Barncancerfonden’s work at

Fagerhult creates premium lighting solutions that enhance human well-being in professional and public environments. With sustainability and connectivity at heart, we focus on office, education, healthcare, retail and outdoor applications. We work closely with customers and partners in the European market and provide lighting solutions globally – with tailor-made solutions for our customers.

Fagerhult is part of the Fagerhult Group, one of Europe’s leading lighting companies, with 12 different brands and 4,200 employees in 28 countries around the world.

Flowlife is an innovative, market leading brand that creates the massage products of tomorrow.

Guided Heroes is a Swedish-born coaching company for endurance coaches and their athletes. Combining knowledge of respected coaches with smooth technology and close interaction, Guided Heroes coaching is customized with personal coaches for every cyclist, triathlete or cross-country skier, from beginner to elite. Depending on how much help you want, monthly subscriptions are available in three different levels.

The Swedish Heart-Lung Foundation partners with Vätternrundan. This includes providing Vätternrundan with 60 defibrillators along the race path and before the race we offer all participants a self-test to do their own health evaluation. The Swedish Heart-Lung Foundation is the largest independent financier of cardiovascular research in Sweden. Support our vision of a world free of heart-lung disease and learn more at Thank you!

Holms Attachments was founded in 1927 in Motala as Holms Industri to conduct manufacturing and sales within the iron industry. During the first years, Holms manufactured horseshoes and shovels, but when more and more horses began to be replaced by cars and trucks, Holms was forced to change its business model. During the 40s and 50s, Holms began manufacturing plows and sweepers for road clearing and today Holms is a market-leading brand for different kind of sweepers.

Today, Holms Attachments manufactures and sells sweepers and snow plows worldwide. The attachments are used for snow removal, sand sweeping and to keep are roads and cities safe and accessible. The attachments are suitable for tractors, loaders, trucks and excavators. Holm’s brand promise is Safer Roads and therefore the collaboration with Vätternrundan is something Holms Attachments takes very seriously. It is with pride that Holms sweeps selected parts of the track during the different cycle events in June and in this way Holms hopes to contribute to a fantastic experience for all cyclists. It is also extra fun to collaborate with another Motala company that puts Motala on the global stage.

Lindvalls Kaffe is a company with a passion for coffee, a passion that spans several generations. We are a family of coffee experts dedicated to making the best Swedish coffee, whether it’s whole beans roasted to perfection or our award-winning brewed coffee.

You don’t always have the perfect bike to fit your needs – whether you are travelling, in a foreign city or at home. Designed as an “Airbnb for bicycles”, ListNRide offers a high quality and individual alternative to the conventional bike sharing model.

ListNRide is the online bike sharing platform where you can list and rent high-quality bicycles all across Europe. ListNRide offers private individuals, the local bicycle shop and professional rental fleets the opportunity to offer their bikes online through an easy-to-use and powerful platform.

Medevi Sport – Medevi ProSalus

For maximum performance – organic skincare. Swedish organic skincare-, sports- and liniment products that make a difference. Developed with the utmost care for both the function of the skin and our environment. Modern organic skincare combined with the tradition of over 300 years of providing good health and wellbeing. Produced in Medevi Brunn, the oldest healthspa in the Nordic countries, founded 1678.

Mekonomen makes car life easier. We do this through a wide and easily accessible range of affordable and innovative solutions and products for consumers and businesses. Mekonomen offers both service and repair for your car and a large selection of products, both online and in our stores and workshops across the country.

Mekonomen aims to contribute to an active lifestyle for everyone. This is achieved through its concept Everyday Adventures, where it enables simpler and smoother journeys by car, to and from both small and large everyday adventures.

Mekonomen is part of Mekonomen Company, Sweden’s leading player in the service and aftermarket for vehicles.

NTM Media is one of Sweden’s largest companies for local media. Our local news media has over a million readers every day from Vimmerby in the south to Luleå in the north. Through our engaging and courageous journalism, we contribute to an open and democratic society. We support companies launching their marketing in our regions. Sustainable development is high on our agenda, and we want to be part of the change in society. NTM Media is a proud partner of Vätternrundan and wants to contribute to improved public health.

Ramirent was founded in 1955 and is Sweden’s leading machine rental company with customer centers spread across the country. Since 2019, Ramirent belongs to the Loxam group, which is the world’s third largest machine rental company. We are a company with a focus on increasing both the safety and efficiency of our customers. We do this by delivering the best machine and safety solutions with unbeatable service and knowledge. We are a comprehensive supplier that, in addition to our machine rental, offers services such as the establishment of construction power, sheds and fall protection, as well as training in lifts, work environment and hot work and more.

We at Ramirent want to be close to you as a customer. That’s why we have customer centers all over the country. Our local mindset gives you the benefits of the local company. You know who works at your nearest customer center, and that they are always ready to set you up with whatever challenges you are facing. We work according to a clear vision and have clear guidelines for how we work with quality and environmental issues. Our flat organization gives us short decision paths. Come and build a sustainable future with us!

Shimano is the leading manufacturer of bicycle parts and bicycle accessories in the world.

Svecia Travels is a booking- and touroperator, we will help you to book your accomodation for the bike races. We book camping places, group accomodation, houses, apartments, rooms in privat houses and cottages in Motala and the surrounding area. We have helped many cyclists to find suitable accommodation during our 12 years! We can also suggest things to see and do in our region. Our office is located in the middle of Motala, close to the start area of the races. We are open throughout the Bike week.

Your numbers are exciting! Regardless of whether your company is large or small, the numbers provide valuable answers about how things are going and how you can run your business more profitably and efficiently. By combining the knowledge of our experienced financial experts with high competence in IT and digitization, we help you gain full control of your business and provide you with insights that help you make wise decisions for the future.

Located in Atlanta, United States, Wahoo Fitness has created a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of bike computers and sport watches, the TICKR family of heart rate monitors, as well as Speedplay dual-sided pedals and Wahoo SUF structured training software to help you become the most complete cyclist.

Woom are proud to be mascot Vättis official bike, inspiring kids to bike. woom an international manufacturer of bikes for children and teenagers with its headquarters in Vienna, Austria. The company was founded in 2013 by two bike-loving dads, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna. After searching the market in vain for suitable bikes for their own children, they decided to develop and build their own. With lightweight, timeless design, high-quality components, and child-specific geometry, woom is setting new standards for premium children’s bikes. In just a few years, woom went from a little-known brand to the market leader in Austria. Since then, woom has made a name for itself around the world. In more than 30 countries – including the USA – you’ll see kids and teens riding woom bikes. More information:

Zwift is the fitness company born from gaming.

We’re the at home training game connecting cyclists and runners around the world. If you’re a cyclist, with your bike on a trainer, Zwift connects through your computer, iPhone, ipad or Apple TV to a virtual world where you can ride, train, or race with others in real time.
If you’re a runner, with a footpod and treadmill, Zwift connects through your iPad, computer or Apple TV to a virtual world where you can run, train, or race with others in real time. Give Zwift a try!

Our partners

Vätternrundan would never be what it is today if it wasn't for our fantastic partners who share our passion for the sport of cycling.