Official Industry Partners

Craft

Craft lives and breathes sport — training and product testing are a natural part of their everyday work. Almost every day, groups of employees head out for runs or ski sessions to test and provide feedback on the latest product prototypes.

As one of Vätternrundan’s longest-standing partners since 2010, Craft has a deep and enduring connection to the event and to cycling in Sweden. In recent years, Craft has designed and developed Vätternrundan’s official apparel collection and merchandise. With a passion for both function and fashion, they create clothing for everyone — from beginners to elite athletes — always offering great value for money.

During the Nordic Bike Expo, Craft will be present with a 100 sqm store filled with sleek cycling apparel. Craft also brings energy to the course with music at the finish area of the shorter races and in Askersund for participants in the 315 km Vätternrundan.

Official Industry Partners

Enervit

Official Industry Partners

Shimano

Shimano is a world leader in bicycle components and accessories and a proud official service partner of Vätternrundan. Participants can have their bikes serviced before or during the event by this leading service provider, adding extra value for those who want to be confident that everything is working optimally during the race.

At the Nordic Bike Expo during Vätternrundan, Shimano offers both service and sales of its official products — a helmet and a tire specially selected to suit Vätternrundan participants.

During Minivättern, in collaboration with Lazer, Shimano ensures that parents receive the right guidance on how a helmet should fit safely on their children. Shimano trains mechanics worldwide, and at Vätternrundan the mechanics working at the aid stations also receive specialized training and are equipped with spare parts. This allows participants to feel secure and get help if anything should go wrong during the race.

As part of the world’s largest recreational cycling event, Shimano ensures that all participants receive the best possible service and support so they can focus on completing their ride and achieving their goals.

Official Industry Partners

Carlsberg

Carlsberg has a long tradition of collaborating with both Swedish and international sports. With its Danish heritage, cycling is a natural part of the brand’s identity, and since 2020, Carlsberg has been a proud sponsor of Vätternrundan.

The partnership is more relevant than ever, as more and more Swedes are choosing alcohol-free options as part of a healthy lifestyle. At Vätternrundan 2025, the Carlsberg Team will be at the starting line, cycling around the lake alongside riders from all over the world — with the goal of crossing the finish line and receiving the ultimate finish-line reward: a cold and refreshing Carlsberg Alcohol Free, Sweden’s largest alcohol-free beer.

Official Industry Partners

Cykelkraft

Cykelkraft provides everything you need for your ride, from energy products to bikes and other essential gear you simply must bring on your bike. With thousands of bikes and a wide range of accessories, you can find the best fit for you! Our customer service experts are always ready to help with any questions you have about your bike. Visit one of our stores in Malmö, Jönköping, or Solna to get professional assistance on the spot.

Official Industry Partners

Folksam

Folksam is the sports insurance company and has been a proud partner of Vätternrundan since 2003. As one of Sweden’s leading insurance providers, they share both risk and reward, caring about what their customers care about. You own Folksam.

Together with Vätternrundan, Folksam has conducted research to improve traffic safety and create a safer environment during the event. This research led, among other things, to a rerouting of the course, making it 15 km longer but safer.

Folksam also offers recreational race insurance, giving you the option to receive a refund of your registration fee if you need to cancel your participation, for example due to illness. In addition, you can safely leave your bike in Folksam’s bike parking on site, where it is protected throughout the entire event.

Official Industry Partners

Lindvalls Kaffe

Lindvalls Kaffe is a family-owned company with a long-standing passion for coffee, dedicated to delivering the best Swedish coffee — from whole beans to award-winning brewed coffee. Coffee is one of the most popular products both during the races and as part of the training culture for cyclists. A coffee break often serves as a milestone on the ride, and during Cycling Week, Lindvalls Kaffe is served at all aid stations so participants and visitors can enjoy a warming cup, especially in cooler weather or during the legendary Swedish sunrise along the shores of Lake Vättern.

Lindvalls Kaffe has been a proud sponsor since 2024, ensuring we get our much-anticipated coffee during the races, despite the challenges faced by coffee growers and producers. Coffee is also available year-round at delitea.se.

At the Nordic Bike Expo, Lindvalls Kaffe invites participants and visitors to its Coffee Pavilion, where they can enjoy coffee on-site or take some home.

Official Industry Partners

Mekonomen

Mekonomen is part of Mekonomen Company, Sweden’s leading provider of vehicle service and aftermarket solutions. Mekonomen makes car life easier with a wide and carefully selected range of affordable and innovative products and services — everything you need to get smoothly to and from your everyday adventures. Whether it’s training, racing, or spontaneous trips, Mekonomen offers both service and repairs for your car, as well as a selection of the market’s best brands for your journeys.

At the Nordic Bike Expo, in connection with Vätternrundan, Mekonomen will be on site with its own store, where you can find everything you need for your adventures — from practical accessories to smart transport solutions. Don’t miss their official Vätternrundan product, carefully selected and tested for those participating in or visiting Vätternrundan.

Official Media Partners

NTM

Sustainable development and public health are an important part of NTM’s work, both through journalism and community engagement. Since 2024, NTM has been a proud partner of Vätternrundan and a race sponsor for MiniVättern, Skoj med Hoj, and Vätternrundan’s mascot, Vättis. Through advertising and coverage, NTM helps more people discover the races and inspires families with children to lead an active lifestyle.

During Cycling Week, NTM spreads energy and encouragement to the youngest participants and ensures that all children have the best conditions with tips on safe cycling, both in races and everyday life. In the children’s area, visitors can capture memories with a photo of Vättis at the photo wall. During the 315 km Vätternrundan, NTM is in Hjo, encouraging cyclists to take a photo and share their important milestone.

As one of Sweden’s largest local media operators, NTM covers and live broadcasts from the world’s largest recreational cycling event. Subscribers also gain access to exclusive offers and leisure inspiration through the Mera Club.

Official Media Partners

Sportograf

Sportograf is one of Vätternrundan’s official media partners, ensuring that all participants receive high-quality photos — a memory for life. They are present throughout Cycling Week, photographing all the races so that every cyclist can relive their experience.

By keeping the race number clearly visible, Sportograf makes it easy to find your photos after the race. Within a few days, they are available online, ready to browse and purchase as personal keepsakes. A smooth and professional way to preserve your experience from the world’s largest recreational cycling event!

Official Suppliers

Abloc

Official Suppliers

Canyon

Canyon develops world-class bicycles grounded in German engineering and driven by a passion to create the ultimate cycling experience. From design and innovation to the finished product, every detail is crafted to deliver maximum performance and joy on the road. It’s no coincidence that Canyon bikes win Grand Tours, World Championships, and international tests.

As an industry pioneer, Canyon sells directly to cyclists, without intermediaries, ensuring the highest quality at the best price. Since 2023, Canyon has been a proud sponsor of Vätternrundan, making sure that both recreational riders and professionals have the right equipment to perform and enjoy the race.

At the Nordic Bike Expo, Canyon will be on site to showcase the latest bikes for road cycling and other disciplines. MTB riders will also have the chance to challenge themselves in the Canyon Power Climb — the first to the top wins exclusive Canyon gear!

Official Suppliers

FC Gruppen

FC Gruppen is the Official Food Experience Provider for Vätternrundan 2025. When cyclists reach the finish line or take a break along the route, FC Gruppen is behind the culinary experiences. As one of Sweden’s leading catering and event companies, they provide food and service throughout Cycling Week 2025.

📍 Finish Line Service – All participants receive a warm surprise after the race.
📍 Aid Station in Jönköping (VR 315 km) – The classic meal of meatballs, homemade mashed potatoes, cream sauce, pickled cucumber, and lingonberries gives riders fresh energy.
📍 Visitor Service in Stadsparken, Motala – A flavorful stop for the whole family, from kids to solo cyclists.

With a focus on local ingredients from the areas around Lake Vättern, FC Gruppen elevates the food experience, making the meal a memorable part of the cycling adventure. Taste Vätternrundan 2025! 🍽️🚴

Official Suppliers

Guided Heroes

Guided Heroes started out as coaching for endurance athletes and their trainers but has gradually expanded its offerings to support recreational athletes at all levels. Through collaborations with En Svensk Klassiker and Arbetsplatsklassikern, in which Vätternrundan is a proud co-owner, they inspire Swedish companies to invest in health and well-being.

As a partner of Vätternrundan, Guided Heroes provides the official training program and offers tailored cycling plans for both beginners and athletes. Cycling is a low-impact form of exercise that everyone in the workplace can participate in, promoting an active lifestyle. Ahead of Cycling Week, Guided Heroes and Vätternrundan are launching a new initiative to make participation easier and give more people the opportunity to take part in the races.

Official Suppliers

HLR Konsulten

Official Suppliers

Holms Attachments

Holms Attachments was founded in 1927 in Motala as Holms Industri to manufacture and sell products for the iron industry. In its early years, Holms produced horseshoes and shovels, but as horses were replaced by cars and trucks, the company had to adapt its business model. During the 1940s and 50s, the company began producing plows and sweepers, and today Holms is a market-leading brand for sweeper rollers and sweepers.

Today, Holms Attachments manufactures and sells sweeper rollers, snow plows, and sweepers worldwide. Their products are used for snow removal, sand sweeping, and anti-slip measures, compatible with tractors, loaders, trucks, and excavators. Through its brand promise, Safer Roads, Holms ensures safer road conditions for everyone, making its partnership with Vätternrundan a natural fit. Holms is proud to be part of the cycling experience by sweeping selected parts of the course during Cycling Week, contributing to a safer and more enjoyable experience for all participants. For Holms, it is also especially rewarding to collaborate with another Motala-based company that, like themselves, showcases Motala on the global stage.

Official Suppliers

ListNRide

Do you want to take part in one of Vätternrundan’s recreational races but don’t have the perfect bike? Or maybe you want to try a road bike but can’t bring your own? With ListNRide, it’s easy!

On their website, you can quickly choose from different bike categories — Citybike, MTB, Gravel, or Road — book your bike, and pick it up on-site at the Nordic Bike Expo, well in time for your start during Cycling Week. This way, you can focus on enjoying the race without worrying about the bike!

Official Suppliers

Medevi

Medevi offers organic skincare, sports, and liniment products developed with the utmost care for both skin function and the environment, delivering results that make a difference. One of cyclists’ favorites is Medevi Chamois Creme — the RumpRäddaren, an official Vätternrundan product. This is a must-have for anyone wanting to complete the entire race while taking care of themselves and their well-being. Why suffer chafing when it can be prevented?

Medevi is also renowned for its modern organic products rooted in over 300 years of health and wellness tradition. The products are manufactured at Medevi Brunn, the oldest health spa in the Nordic region, founded in 1678. To give cyclists the best possible preparation for the race, the products are both organic and effective.

Medevi will be present at the Nordic Bike Expo during Cycling Week, offering both advice and sales of their products so participants can give their bodies the best possible support ahead of the race.

Official Suppliers

Svecia Travels

As an official supplier and accommodation partner for Vätternrundan, Svecia Travels helps participants and visitors find the right place to stay during Cycling Week. They offer campsites, group lodging, houses, apartments, rooms, and cabins in Motala and the surrounding area — all designed to ensure a smooth and comfortable stay. Throughout the week, they are on-site at their office near the start and finish lines to assist with accommodation questions and provide tips on things to experience in the area.

Want to come back and enjoy the beautiful surroundings of Östergötland and Lake Vättern? Svecia Travels offers Vätternrundan’s official cycling packages, perfect for those who want to return and explore the area on two wheels. They also organize guided tours, including the unique Vätternrundan Behind the Scenes experience, giving you an exclusive look at what happens behind the scenes of the world’s largest recreational cycling event.

With over 12 years of experience helping cyclists and visitors, Svecia Travels ensures you get the most out of your stay during Vätternrundan!

Official Suppliers

Wahoo

Wahoo Fitness is the official supplier of indoor cycling equipment and bike computers for Vätternrundan and plays a key role in the indoor season and Beginner’s Ride Club. With innovative products, Wahoo makes it easier for cyclists to train smarter, perform better, and get more out of their riding — regardless of skill level.

Ahead of the races, Wahoo’s smart trainers and bike computers help participants prepare effectively, no matter the weather. During the event, they are on-site at their showroom at the Nordic Bike Expo, where visitors can test products, get expert tips, and find the right equipment. After the finish line, Wahoo continues to support cyclists with advanced training tools to analyze and improve future performance.

With an award-winning product portfolio — including KICKR smart trainers, ELEMNT bike computers, TICKR heart rate monitors, and Speedplay pedals — Wahoo ensures every cyclist gets the best possible experience, both on and off the road.

Official Suppliers

Woom

Woom is an international company specializing in bikes for children and youth, and is proud to be the official bike supplier for Vättis, Vätternrundan’s mascot. Founded in 2013 in Vienna by two cycling-loving fathers who wanted to create the perfect bike for their children, Woom bikes are lightweight, durable, and child-friendly, making them ideal for kids learning to ride in a simple and safe way.

Since 2024, Woom has been the official supplier of children’s bikes for Vätternrundan and is on-site during the event, giving visitors, families, and their children a unique opportunity to try their award-winning bikes. During Vätternrundan, children can borrow Woom bikes from Fritidsbanken in the kids’ area to participate in MiniVättern or ride the skills course.

Woom also organizes fun competitions with great prizes, encouraging children and youth to stay active and discover the joy of cycling.

Barncancerfonden

Every day, a child in Sweden is diagnosed with cancer, and despite progress, childhood cancer remains one of the leading causes of death among children. For those who survive, many face long-term complications.

For over forty years, the Swedish Childhood Cancer Fund (Barncancerfonden) has been working to fight childhood cancer, contributing more than SEK 3.5 billion to research. This research helps develop gentler treatments and provides support to affected families.

Since 2008, Barncancerfonden has partnered with Vätternrundan and its sponsors to make the event more accessible and inclusive for everyone. Through the Ride of Hope initiative, between SEK 250,000 and 350,000 is raised each year for Barncancerfonden.

You can contribute by participating in Ride of Hope as a leader or rider, by rounding up your registration fee, or by using the donation button during registration. You can also encourage others to join this important initiative. Together, we can fight childhood cancer — because children and cancer should never go together.

Learn more about Barncancerfonden’s work at www.barncancerfonden.se

En Svensk Klassiker

Motala kommun

Vätternrundan and Motala Municipality collaborate to provide a smooth and welcoming experience for participants and visitors, both during and after the event. Motala and Lake Vättern are a showcase with a magical history, rich nature, and countless experiences to explore, including the award-winning Göta Canal Cycle Route. Whether you’re in Motala city center or cycling around Vättern, there are always new gems to discover.