In just a few weeks, tens of thousands of cyclists will take on the challenge of Vätternrundan 300 km and the other rides during the big cycling event in Sweden. This year Vätternrundan has good news for all those who want to sign up for a new challenge right after their ride.
”This year we open the registration for next year immediately after the event”, says Ulrika Smith Svenstedt, marketing manager of Vätternrundan.
Up until now, the registration for the Vätternrundan bike rides has opened in September and October, a time of year when cycling isn’t on everyone’s mind. But this year, no one has to wait until autumn to register for the Vätternrundan bike rides. On Monday June 17th, immediately after the Vätternrundan 300 km, the registration and registration of interest open for next year.
”We want to make the most of the euphoria many cyclists feel after the ride. Many of them feel directly after their finish that they want to experience the same feeling again. We want to give them the opportunity to hold on to that feeling and not have to wait until autumn. There are also those accompanying the cyclists or just watching the ride, that get inspired for a challenge. Of course we want to embrace that too.”
“Summer is high season for cycling. To be able to register for our bike events during summer feels natural”, says Ulrika Smith Svenstedt.
From June 17th it will be possible to register for Halvvättern, Tjejvättern, Vätternrundan 100 km and MTB-Vättern för 2020. For Vätternrundan 300 km, and for pre-booked groups, the registration of interest opens the same date.
”A registration of interest for Vätternrundan 300 km is needed to be able to register on October 23rd when the head registration for the ride opens”.