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Registration for Vätternrundan 2020 opens June 17th

In just a few weeks, tens of thousands of cyclists will take on the challenge of Vätternrundan 300 km and the other rides during the big cycling event in Sweden. This year Vätternrundan has good news for all those who want to sign up for a new challenge right after their ride.
”This year we open the registration for next year immediately after the event”, says Ulrika Smith Svenstedt, marketing manager of Vätternrundan.

Up until now, the registration for the Vätternrundan bike rides has opened in September and October, a time of year when cycling isn’t on everyone’s mind. But this year, no one has to wait until autumn to register for the Vätternrundan bike rides. On Monday June 17th, immediately after the Vätternrundan 300 km, the registration and registration of interest open for next year.

”We want to make the most of the euphoria many cyclists feel after the ride. Many of them feel directly after their finish that they want to experience the same feeling again. We want to give them the opportunity to hold on to that feeling and not have to wait until autumn. There are also those accompanying the cyclists or just watching the ride, that get inspired for a challenge. Of course we want to embrace that too.”

“Summer is high season for cycling. To be able to register for our bike events during summer feels natural”, says Ulrika Smith Svenstedt.

From June 17th it will be possible to register for Halvvättern, Tjejvättern, Vätternrundan 100 km and MTB-Vättern för 2020. For Vätternrundan 300 km, and for pre-booked groups, the registration of interest opens the same date.

”A registration of interest for Vätternrundan 300 km is needed to be able to register on October 23rd when the head registration for the ride opens”.

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You can now rent a bike for Vätternrundan

Now there is the possibility of renting a bike for Vätternrundan. Thanks to a new collaboration between Vätternrundan and listnride, participants can book their road bike online and then pick it up at the expo. “Through this cooperation, our international participants will be able to rent a high quality road bike for the race. At the same time, we are helping to contribute to a more sustainable world”, explains Ulrika Smith Svenstedt, Marketing Manager at Vätternrundan.

Every year thousands of cyclists come a long way to participate in one of Vätternrundan’s various races. For many of them, bicycle transport can be difficult to solve. Therefore, Vätternrundan has initiated a collaboration with listnride, the bike sharing community where bicycles can be rented for more specific needs.

“Many long-distance participants may have difficulty transporting their own bicycle equipment to Motala in Sweden,” says Ulrika Smith Svenstedt. “Therefore, it is very good to be able to offer them a handy solution”.

listnride works with both bicycle stores, bicycle brands and various bicycle races to allow participants to rent high quality bicycles for the specific race. Vätternrundan has its own page on listnride where all available road bikes are presented including pictures, price and tech specs.

“Those who want to rent a bicycle can easily browse the offer and book their bike online,” says Olivia Sørensen Öhlen, Marketing and Communications Manager for listnride. “Before the race, you will pick up the bike at the expo area where we are in place and can help with any adjustments. We make sure that the bike is equipped with what is required to participate in Vätternrundan.”

“The possibility of renting a bike during the races makes it possible for even more people to participate in Vätternrundan,” says Ulrika Smith Svenstedt.

“Vätternrundan works actively for sustainable development and the bicycle is a symbol of physical activity, health and environmental awareness. By offering the opportunity to rent the perfect bike, we want to encourage sustainable choices and make more people come and participate.”

Here you can list or rent a bike for Vätternrundan: listnride.com/vatternrundan

You don’t always have the perfect bike to fit your needs – whether you are travelling, in a foreign city or at home. Designed as an “Airbnb for bicycles”, listnride offers a high quality and individual alternative to the conventional bike sharing model.

listnride is the online bike sharing platform where you can list and rent high-quality bicycles all across Europe. listnride offers private individuals, the local bicycle shop and professional rental fleets the opportunity to offer their bikes online through an easy-to-use and powerful platform.

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