In a sustainable direction!
Vätternrundan has long been actively working towards sustainable development based on three dimensions: social sustainability, ecological sustainability, and economic sustainability. This comes naturally to us, as the bicycle is a symbol of environmental awareness, physical activity, and health. We want to inspire a sustainable lifestyle and lead by example.
Certified by ISO 20121
Before the ride of 2013 we, as the first sports event in Sweden, became certified according to ISO 20121; standard for sustainability for events. This means that we have created a better systematics for constant improvement of our work with sustainability. For example clear priorities and goals, allocated responsibilities, education and follow ups. The certification is an acknowledgment that we strive to be in the front edge and to our commitment to the society.
Some of our most important sustainability issues is to contribute financially to the local sports clubs and organizations, lower the environmental impact from products and logistics, to constantly improve the security for participants, volunteers and motorists and to engage the participants to minimize the littering around the lake. Below you can read about some of our work for a sustainable development.
An important role in the local community
Since 1966 Vätternrundan has been arranged for and by local organizations. Every year several millions are divided among the organizations that contribute with voluntary efforts during the events. For some of the organizations the proceeds from the event is their main source of income, for others it is an activity that provides extra money.
Vätternrundan is also important for Motala’s business community. According to a tourism economic study by HUI Research (2023), Vätternrundan has a total revenue impact of over 100 million SEK. Visitors from all over Sweden and the world contribute through accommodation, restaurant visits, shopping, and other services, which generate growth and create jobs in the municipality.
The fact that Vätternrundan attracts so many cyclists and spectators each year not only reinforces the importance of sports and health – it is also a key factor for the regional economy and the tourism industry.
Sponsor for the Swedish Childhood Cancer Foundation
The Swedish Childhood Cancer Foundation has a great involvement in society and Vätternrundan is a part of their development.
