> Partners


The race reaches a large number of health conscious individuals who are prepared to invest in an experience and a lifestyle that costs money, time, sweat, tears and laughter.

The community about the experience shared by the organizers, participants and of our partners. Here we tell you who they are:

The main target of Bianchi is the brand global leadership in the cycling sector, with the immediate draw to the most authentic made in Italy tradition, through suitable production, developing products with advanced technological content, focused commercial strategies, effective communication that increase its legendary and global brand visibility.

If you start to think about the brand Crescent you will soon see the bikes everywhere. New and old. And that isn’t a coincidence. Crescent is a quality bike, made for swedish conditions. Our bikes has been through weather that isn’t a joke. They have been raced on in world championshops and Vätternrundan, to the best bathing areas in the coutry side.

ŠKODA is a driving force behind the development of environmentally friendly alternatives. Environmental focus is a natural ingredient in the manufacture of our cars and anything that ŠKODA constantly working to develop further. ŠKODA uses resources and energy in the production of cars in the most effective manner possible to reduce the burden on the environment. Skoda’s model program is designed to give the lowest possible environmental impact through low fuel consumption and CO2 emissions.

Stadium is Sweden’s biggest sports chain and, with the Stadium, Stadium Outlet and Stadium Pulse concepts, the company has approximately 170 stores in Sweden, Finland and Germany. The Group also includes Stadium Sports Camp (special limitation on dividends), which is Sweden’s largest sports camp. The Group has approximately 3,800 employees and in 2015/2016 saw sales of around SEK 6.8 billion (incl. VAT). The company is owned by brothers Ulf and Bo Eklöf and their families, together with Ikano S/A. Stadium aims to inspire an active life for all.

Since the start in 1971 En Svensk Klassiker has so far distributed about 80,000 diplomas to those who conquered the Swedish Classic, Ladies Classic or Half Classic circuits. The interest in the various classic races is large and constantly increasing. In round numbers about 150,000 people per year is involved in the various organizers classic race. Approximately 9000 people carry out one or more of the classics every year.

Aktivitus is the leading clinic in Sweden for testing and coaching. Through our knowledge, individual adaptations and physiological tests, we improve both efficiency and effectiveness in all kinds of endurance training.

We live our sports and to train and test our products is a part of our job. Nearly every day a group of our employees run out on a run in our latest samples. When the conditions allow it we often strap on the skis. It is hard work, sure, but somebody has to do it!

Diglias is a digital identity service. You can use Diglias’ app in your smartphone for simple and secure login at websites without password, for example at Vätternrundan’s My Pages. You can also use Diglias for participating in campaigns and other activities online and in physical environments. Simple, secure and personal. Download Diglias’ to your smartphone and set up your digital identity now!

Enervit is produced by the Italian company Enervit SpA. The company was founded in 1953 by the family Sorbrini and back then the orientation was primarily in the healthcare sector where it developed drinkable food for critically ill patients. In 1972 the company began researching the sports industry with a view to developing nutritious and energizing nutrition for sports people and active people. In 1978 the launched the first series of energy supplements developed especially for sports people under the product name Enervit.

Folksam was created by sharing the risk and profit and we are still working in the same way. Today we are one of the leading insurance companies. We care about what our customers care about. You own Folksam.

Food is a natural part of a healty lifestyle. As a part of ICA’s work for health benefits and the collabortation with “A Swedish Classic” in ICA-klassikern we widen our commitment by sponsoring Vätternrundan as a ride host for Tjejvättern.

You don’t always have the perfect bike to fit your needs – whether you are travelling, in a foreign city or at home. Designed as an “Airbnb for bicycles”, listnride offers a high quality and individual alternative to the conventional bike sharing model.

listnride is the online bike sharing platform where you can list and rent high-quality bicycles all across Europe. listnride offers private individuals, the local bicycle shop and professional rental fleets the opportunity to offer their bikes online through an easy-to-use and powerful platform.

Mix Megapol is a commercial network of radio stations that play a mix of 1980s, 1990s and 2000s music (“More Music – better mix”). Today Mix Megapol broadcasts in 36 concession areas in Sweden and Åland and reaches 91% of the population.

Our Mission is to help people and business prosper, and to enable our customers, partners and employees -realize their ideas. Santander Consumer Bank Sverige belongs to the global banking group Banco Santander, one of the largest banks in the world. In the Nordics we are a fast growing challenger that aim to redefine the banking industry as we know it.

In Sweden, Santander Consumer Bank has a steady growing customer base of almost 500.000 customers and 400 engaged and hardworking talents. Our product and service portfolio range from savings accounts, consumer loans, vehicle financing and payment solutions such as credit cards and sales financing.

Shimano is the leading manufacturer of bicycle parts and bicycle accessories in the world.

Since the start over 100 years ago Spendrups has grown into Swedens leading brewery and provides one third of the Swedish beer market. In their three breweries they produce over 400 milion litres of beverages annualy. And they continue to produce new product in their development brewey in the basement of the headquarters.

Postnord offers communication and logistics solutions to, from and within the Nordic region. We are also proud of the trust to ensure the postal service to private individuals and companies in Sweden and Denmark.

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style. Thule offers roof racks, bike-, water- and winter sport carriers, roof boxes, computer- and camera bags, sports bags and backpacks, and child-related products like baby joggers, child bike seats and bike trailers.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group.

Our partners

Vätternrundan would never be what it is today if it wasn't for our fantastic partners who share our passion for the sport of cycling.